Here you can find out more about the sustainability consulting service of Martin Kleene and Gregor Wöltje. We support companies on the road to sustainability, and we help sustainable companies to increase their market shares and tap new markets. On this page we will share with you how we do it, why we do it, and what we experience in our work. We look forward to your feedback, suggestions, tips and customer inquiries.

It is a clear and simple message that now spreads like wildfire on the Internet: "Iranians we love you - we will never bomb your country." Michal Edry just wanted to express his opinion on his Facebook page. Meanwhile, thousands follow his example on "Israel loves Iran". And vice versa, thousands of Iranians admit to their love for their alleged opponents. Spiegel Online reports here on the backgrounds of the beautiful campaign.

„The era for talk is over.“ With this, ex-governor and ex-terminator Arnold Schwarzenegger introduced the SUSTAINIA project on the occasion of the Road to Rio Conference in Geneva today. SUSTAINIA is said to prove how a sustainable society could succeed within 10 years. A virtual model utilizes every known and practicable sustainable technology for city planning, energy and transport in order to demonstrate the potentials of a possible change. A PDF of the concept is ready for download here.

SUSTAINIA is based on a concept by Swedish thinktank MandagMorgen and has mainly been developed by Erik Rasmussen who introduces his project in a video:

P.S.: Arnie‘s smattering introduction has been caught on video as well.

On Monday, the German Football Association (DFB) held a press conference together with the chairwoman of the Green Party, Claudia Roth, to introduce its 2012 campaign: the DFB Environmental Cup 2012. It showcases 90 environmental ideas for clubs and associations of all sizes, representing different fields of environmental protection. Clubs and associations can join the cup by putting these ideas into practice and then earning scores for it. According to the DFB, participants cannot only score for the environment and save their clubs money – there are also unique prizes to be won, such as training sessions with a DFB coach.

However, the accompanying TV ad featuring the Bender twins and Manuel Neuer is very, very trite. Despite the fact that football-crazy Sönke Wortmann himself directed it. Reportedly, he had only got 3 hours to shoot the ad. But even in this short space of time he should have been able to accomplish something better than this lame kicking of a can:

… namely the one that went to Meryl Streep. Last Sunday, the actress got awarded with her third Oscar, wearing a golden Lanvin gown made of an eco-certified fabric. Thereby she did not only prove good taste, she also proved awareness. In doing so, she was instigated and advised by Livia Firth, who is married to last year‘s Oscar winner Colin Firth. Within the scope of Livia‘s so called Green Carpet Challenge, it is her self-imposed endeavor to make ecological glamour statements wherever stars appear on the scene.

Tonight, Tesla founder Elon Musk presented his new ModelX for the first time. It is said to combine the functionality of a mini van with a sports car‘s driveability. More information and a first video in my little electric car diary.

The American ex-promo star Alex Bogusky has pursued an exciting brand idea: How to create a brand which benefits society not only by its content, shared profit or staff commitment, but by its actual brand value? A brand which‘s popularity and image everyone, who is in line with its brand values, can utilize for themselves. A brand that serves a whole community instead of just a few brand owners. A brand that fosters social businesses and enables new creative business formations. This brand is called COMMON, and Bogusky explains best what is behind it in a short video:

Peter Kowalsky‘s cooperative plans have failed. Latest news are that the Kowalsky brothers have just sold their last 30% of Bionade shares to the Radeberger beer company.  And that‘s too bad. For the time being, this marks the end of that wonderful success story of the smart eco lemonade that saved a family business from going bust to then start its mainstream triumph.

What the future of this green showpiece will be, is not the only challenging question here. Equally interesting is to fathom what has actually gone wrong over the past few years. What are the causes that lie behind the decline in sales? Can an organic lemonade not be sold in a discount store? Have the drastic mark-ups put the fans off? Or is it the huge number of plagiarized products that has afflicted Bionade?

Wherever the journey goes – Bionade still is a sparkling case study of the buildup and the challenges of a successful green brand.

For those who still don‘t know where Bionade actually comes from: a spot from the latest add campaign. And for those who don´t have sufficient command of the German language, take it from me: It is hilarious!

Welcome to Normal/Illinois, a typical American small town. With 1.000 i-MIEV electric cars Mitsubishi wants to change this "Anytown" to the new "EV-Town". "Welcome to the new normal" - a really charming idea.

Is ‘Occupy Wall Street‘ going to be the trigger for an ,American Spring‘? Resistance against the big business is growing every day. Union leaders and Hollywood stars like Tim Robbins and Michael Moore follow.

Yesterday, 12 000 protesters blocked the traffic around Wall Street. 700 were arrested on Brooklyn Bridge. The Police used riot sticks and pepper spray. Protesters hold up their camera phones and chorus: "The whole world is watching".

Many Americans are wondering how it is that their own media are reporting so little about the protests. Michael Moore: "A few Tea Party protesters would be enough for a big TV report, but the thousands in Wall Street are not seen."

How is America going to deal with those who describe themselves as ,We are the 99%‘ and since then are organizing via the web in many places?